Tri Delta Brand Identity
Serving as Tri Delta's Director of Public Relations and Marketing from 2019-2020, my job was to create graphics, apparel, and rebranded and managed the organization's social media accounts. I was installed as an officer at the end of 2019 so my entire term was during the peak of the pandemic when everything went virtual. This made my position the most important amongst our entire slate as I served as the voice behind our chapter for matters such as Covid safety, Stop Asian Hate Movement, Black Lives Matter solidarity, Sexual Assault crimes at USF, etc. I was also in charge of creating assets for our social media for recruitment as well as conceptualization and communication with vendors for apparel. These are some of my favorite pieces from my time as an officer. Results: • Excellence in Alumnae Connections, National Award from Tri Delta • Over 300 new followers during 2020-2021 term • Highest Retention Rate of Recruited members in 2021 Fall Recruitment