LAUN Furniture Packaging

LAUN is an architecture and interiors company based in Los Angeles that produces a line of bespoke furniture. Frustrated with their current offering of ULINE sourced bubble wrap and EPS foams, they approached Guacamole Airplane to develop a custom packaging concept for their ribbon stool. Our prompt was to protect the product from denting and scuffing, create an unboxing experience worthy of Laun's beautiful products, and avoid the use of excessive and annoying plastic wraps & peanuts My role with Guacamole Airplane spanned the entire project, from concepting and prototyping structural concepts, rendering the initial designs, and working with LAUN to develop of modular product labeling system for the package. The final system is designed to be a cost effective alternative to a wood crate, using a strong lightweight paper-based material called Xanita Board. Ratchet straps hold the two part box in place, and a dust bag sourced from dead stock fabric provides scratch and scuff protection. Scope: Concept Prototyping, Dieline Development, Creation of Layered Artwork Files, Brand Identity, Photography

Current packaging
Instead of traditional sketching on paper, we decided to make mini prototypes before bringing our ideas to full scale. 
Telescoping Crate Concept: A lid that lifts up to reveal a tray where the stool sits for easy unboxing, held together with ratchet straps.
Present Box Concept: A full height lid that lifts off to release 4 walls of the inner box for a grand reveal, held together with ratchet straps.
For cushioning, we came up with multiple different ideas using only cardboard. 
Triangle wedges for corner support
Triangle wedges for corner support
Bottom bumpers to keep the stool in place even through shipping.
Bottom bumpers to keep the stool in place even through shipping.
Cut-outs for the top panel to slot into.
Cut-outs for the top panel to slot into.
Top panel canvas for art and to hold collateral.
Top panel canvas for art and to hold collateral.
Triangle wedges are designed to pack flat and do not require adhesive to hold together.
Triangle wedges are designed to pack flat and do not require adhesive to hold together.
The die cut tray holds the bottom of the stool in place
The die cut tray holds the bottom of the stool in place
Sliceform panels slot together to fit around the stool without adhesives.
Sliceform panels slot together to fit around the stool without adhesives.
Packs flat after assembly.
Packs flat after assembly.
Scuff protection: A sewn dust sleeve that the stool can slide into to help protect from scuffing in transit and unboxing.
Brand language I created, drawing inspiration from LAUN's geometric furniture designs. This can be applied to assets like external packaging stickers, collateral, and the top panel inside the box. 
Top panel art as a place to frame collateral.
Top panel art as a place to frame collateral.
As part of one of our reviews, members of our team were able to fly down to LA to see the LAUN studio and let them test out our prototypes in house. A member of the packing and fulfillment team was there, able to give first-hand feedback on how our designs may or may not align with their guidelines. 
Final Renderings
↑Back to Top